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Newsletter Ninja: How to Become an Author Mailing List Expert Kindle Edition

by Tammi L. Labrecque (Author) Format: Kindle Edition
4.7 4.7 out of 5 stars 1,490 ratings
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Are you struggling with email? Newsletter numbers getting you down? Fewer people opening your messages? No real reaction when you launch a book?

There's another way—a better way.

Imagine having a large list of happy readers who devoured every email you sent. Or launching a book and activating an army of fans who did the selling for you. You could be that person, with the help of Newsletter Ninja.

Newsletter Ninja is a comprehensive resource designed to teach you how to build and maintain a strongly engaged email list—one full of actual fans willing to pay for the books you write, rather than free-seekers who will forget your name and never open your emails.

• Learn new ways to think about your email list
• Re-energize your existing subscribers
• Embrace not just the basics, but next level methods
• Improve engagement and watch those open/click rates soar
• Build a happy list of passionate readers
• Launch your books into the charts

You’ll get a handle on open rates, click rates, and engagement—while also learning about yourself, your readers, and what you’re really selling when you send an email. (Spoiler: it’s not your books.)

Whether you’re building a mailing list, want to grow an existing one, or simply want to raise your email game, Newsletter Ninja has solutions that will work for you.
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  1. Book 1 of 2
    Newsletter Ninja
  2. Print length
    148 pages
  3. Language
    English
  4. Sticky notes
    On Kindle Scribe
  5. Publication date
    August 12, 2018
  6. File size
    638 KB
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Editorial Reviews

Review

I had the good fortune to work directly with Tammi in her Mailing List Expert class. If you can't do that, this is the next best thing. There's more to an author's mailing list than spitting out an email whenever you have a new release. Tammi knows how to make the best of that list. Her advice is gold. Get this book. -- Rob Cornell, author of The Lockman Chronicles and the Unturned series

Product details

  • ASIN ‏ : ‎ B07C6J8HP9
  • Publisher ‏ : ‎ Newsletter Ninja (August 12, 2018)
  • Publication date ‏ : ‎ August 12, 2018
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 638 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Not Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 148 pages
  • Customer Reviews:
    4.7 4.7 out of 5 stars 1,490 ratings

About the author

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Tammi L. Labrecque

Tammi L. Labrecque

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Full content visible, double tap to read brief content.

Tammi Labrecque lives in Central Maine with three spoiled cats, two neurotic dogs, and dozens of fictional characters that keep her awake nights.

She writes under a few pen names across several genres, including urban fantasy, thriller, and LitRPG.

Under her own name, you can find her writing romance novels that no one reads or teaching at newsletterninja.net.

Customer reviews

4.7 out of 5 stars
4.7 out of 5
1,490 global ratings
Gained Newsletter Knowledge
5 Stars
Gained Newsletter Knowledge
I learned 4 new tactics from this book to use in my overall newsletter strategy!
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Top reviews from the United States

SLW
5.0 out of 5 stars can’t wait to put into action!
Reviewed in the United States on April 20, 2024
Verified Purchase
Love the way this book is written. Feel like she is speaking directly to me. Can’t wait to try out some of the advice and launch my newsletter. For a newbie author this has been a great help!
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Dianna G. Dodson
5.0 out of 5 stars Indie Author resource
Reviewed in the United States on March 12, 2024
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Perfect for writers investigating self-publishing.
Highly recommend.
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Jon Stone
4.0 out of 5 stars A fantastic foundation
Reviewed in the United States on August 7, 2023
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I suspect that I might benefit more from the next book in the series or taking the actual course. That said, it's not because the information presented isn't valuable, timely, or something that any author (traditional or self-published) shouldn't keep in mind to optimize and grow their newsletter. It's just that at a high level, most things in play are established best practices.

That said, there are some actionable tips and tricks as well as specifics that really help to reinforce the concepts and provide clarity. And they're delivered in a conversational and approachable tone that I wish more of the nonfiction/how-to books I read adopted. It's like sitting down with a trusted friend to learn about something they know.

I don't regret the purchase at all. In fact, on the Kindle "What's Next" screen, I picked up the next book the moment I finished this one. If you're new to newsletters (or have one but don't understand why it isn't working), this book is a great place to start figuring out your foundation and creating a plan that should lead to success. If you're looking to min-max an already-successful newsletter, maybe not so much.
2 people found this helpful
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I Love Reading Romances
5.0 out of 5 stars An absolute MUST READ for every author!
Reviewed in the United States on September 18, 2023
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I have to be honest, this review is the same for books #1 and 2, because book !2 addressed some of the same points but dug deeper into those subjects that were touched on in book #1. I STRONGLY recommend going on to get book #2!

I've been an indie author since 2019, and I've gone around practically BEGGING for information on what to put (or not) in my newsletters, how often to send (or not send), that awful question of who cares what I have to say, and do I just send an email for a new release? and why have a monthly newsletter if I don't have frequent releases because what should I sayyyyyyyyyyy? all these questions are answered, and more...

As a bonus, it's freakin' hilarious. I finally had to actually move from the living room to my bedroom to read at one point, because when I got to the uncontacted Amazon tribes knowing it (book #2)... I was trying so hard not to howl down the house with laughter (and wake up sleeping family) that I started choking and coughing (equally likely to wake up sleeping family). So I removed myself, the book, and the spiral notebook with pages and pages of notes and tasks to be done, off to my bedroom where I could laugh without restraint.

This book, along with Ninja 2, are MUST-HAVES!!!! In fact, I got them as Kindles, but decided I need them on my bookshelf, so I ordered them both as paperback as well as ordering a ton of sticky index tabs to mark pertinent places when I start revising my onboarding emails and timing and so forth and so on. Not to mention, writing a cookie (aka reader magnet) or four.
5 people found this helpful
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Manuel Hernandez
5.0 out of 5 stars Precious mailing list insights for authors
Reviewed in the United States on February 5, 2024
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This is a quick read, but don’t let the length of the book fool you. If you are serious about building up your author mailing list, this is a book you must read, annotate, and return to again and again.
One person found this helpful
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T. L. Cooper
5.0 out of 5 stars Take the Fear Out of Starting and Maintaining a Newsletter
Reviewed in the United States on February 20, 2023
Verified Purchase
Newsletter Ninja: How to Become an Author Mailing List Expert by Tammi Labrecque is a short primer on strategies for creating effective newsletters that people actually want to receive, open, read, and interact with. I've been struggling for quite a while with finding the motivation to start an author newsletter, and Labreque helped me identify with where my hesitation stems from. I appreciated her injections of humor as well as the way she pointed out mistakes she'd made herself while offering the information in a clear, concise manner. As she points out several times, this is not a step-by-step instruction manual on setting up the myriad aspects of a newsletter and signup form. It addresses the approach to creating and maintaining an engaging newsletter. I've been living in fear of committing some of the mistakes she highlights in Newsletter Ninja, and that fear has caused me to procrastinate starting a newsletter. As I prepare to create my newsletter and set up sign-ups on my website, blogs, etc. (look for links to sign up in the near future), I think I'll be referring back to this book often in hopes I won't make too many mistakes.
3 people found this helpful
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Sharon Dukett
5.0 out of 5 stars Exactly what I needed
Reviewed in the United States on April 7, 2024
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I've had a newsletter for some time but could never get excited about sending it. It felt like a lot of work for little return. Now I see how much I have been doing wrong. I am in the process of switching newsletter providers and this book will help me get it right from the start, and keep it right going forward.

Thank you Tammi.
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Chad Miller
4.0 out of 5 stars good overall
Reviewed in the United States on February 11, 2024
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Very helpful in starting a newsletter, building an audience and so forth. The author dangled the carrot too much though. The information that I really wanted, I had to wait for, but overall I recommend
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Top reviews from other countries

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Francesco
5.0 out of 5 stars Una guida molto preziosa
Reviewed in Italy on June 22, 2022
Verified Purchase
Purtroppo non esiste una versione italiana. Però, grazie alla traduzione del mio Kindle, sono riuscito a terminare questo manuale. Mi hanno colpito i suggerimenti teorici e pratici e, perchè no, anche la simpatia della scrittrice.
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Sandra
5.0 out of 5 stars I loved it
Reviewed in Spain on January 28, 2021
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Very useful. I didn’t want to create a newsletter list until I read the book. Now I think it is a must and I can not wait to star.
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Anky
5.0 out of 5 stars Wealth of info
Reviewed in India on October 29, 2020
Verified Purchase
Oooh, this book was totally worth the money. I know I'll be rereading it many times. It was full of info that I knew and didn't and I've learned a lot about newsletters since reading this book.
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Jenifer
5.0 out of 5 stars Really helpful
Reviewed in Brazil on February 9, 2019
Verified Purchase
Really helpful, who would know that creating and maintaining a newsletter could be this fun, especialy for authors. Great for learning the principles
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Georgia Rose
5.0 out of 5 stars Before you build your mailing list, read this book
Reviewed in the United Kingdom on June 27, 2020
Verified Purchase
You know that feeling you get when you realise you should have read a book months, if not years ago? Yup, I had that moment when I opened Newsletter Ninja. And the worst part about it is… I’ve had it on my kindle since 2018 and simply haven’t had the time to get to it. Meanwhile, over all that time, everything continued to be wrong with my mailing list.

I didn’t get to read this book earlier because I knew I’d want to get through it in only a few sessions, and be in a position to make notes as I went along. So it didn’t fit into my usual last thing at night/first thing in the morning reading routine. Anyway I finally got to it and I’m delighted to have done so. Although I do now have a tremendous amount of work ahead of me to correct all the bad things I’m doing (things that right in the back of my mind I knew all along were wrong). But I feel enthused enough to get it right from now on so I shall press ahead and get the work done.

If you are thinking of building a mailing list (and if you’re an author you should be) or have one that isn’t performing as it should, get this book. It’s easy to read, and I enjoyed the conversational style Tammi has throughout. It’s full of helpful advice, tips and links so you can find out more and I urge you to do this now so you don’t become like me. I cringed at the ‘don’t do this’ bits, and again when I realised what I had been missing out on building. Don’t do that guys, get this book and set things up right from the start. You won’t regret it.
9 people found this helpful
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