Black Reformist Movement

BRM is a movement that redirects and
channels energy into:

Immediate, Realistic, Tangible change
for Black equality and justice in the UK !

Though campaigning, 
the Black Reformist Movement will
support, champion and advocate on
behalf of all those who are committed to black equality and tackling
Institutionalised Racism in the UK.

Institutionalised Racism is a form of
racism that is embedded in normal
practices within institutions and
organisations, this results in strategies,
policies and procedures being designed
to disadvantage and discriminate against the Black community.

BRM believes and stands by two key
principles:

1. Combatting Institutionalised Racism
2. Black empowerment and Growth

Only then we can truly thrive as a nation!

BRM aims to work across sectors in a
collaborative and constructive way, to
ensure that organisations can be helped to implement strategies, procedures and policies that combat Institutionalised
Racism, by using our 4 pillars of change:

Accountability
Transparency
Prevention
Inclusion

We are aiming to raise funds to:

Support the development of our website which will include a cross sector
best practice knowledge hub

Support the development of resource
and learning packs focused on
Institutionalised racism.

Support the development of training and bespoke career development
workshops/coaching for black staff.

Development of School based race
related PSHE workshops.

Support Grassroots race related
activities and events in different
communities.

Development of
Performing Arts/ Culture and Diversity
workshops, for Primary School and
Secondary School kids

Development of Institutionalised Racism
self assessment guides/audits for
Businesses and organisations. 


About the founder of BRM | Imarn Ayton

Imarn Ayton came to prominence during the Black Lives Matter protest on the
31st May 2020 and is recognised by her
striking blond hair, Megaphone and
surfing a white van .

She has delivered
speeches alongside John
Boyega and lead Madonna and her
family in the Black lives Matter Protest
in London. 

Imarn’s iconic image was captured by a
British ‘Vogue’ photographer and
featured on the Vogue website as well as  the insta page of
Edward Enninful
(Editor of British Vogue)

Imarn Ayton has also featured in the
following media:

• Radio 4 Interview
• Victoria Derbyshire Live
• Guardian Newspaper
• Mail online
• ITV News
• BBC News worldwide Live
• Sky News
• Reuters article and short film
• New York Times
• Duetsche Welle Worldwide news 
short documentary and article
• PBS America
• Biti News Hong Kong
• LBC News
• The Economist
• The Sun Newspaper
• The Independent Newspaper
• The Evening Standard
• The Mirror Newspaper
• The Metro Newspaper  

BRM| Educate, Inform, Inspire, Empower