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Rise: 3 Practical Steps for Advancing Your Career, Standing Out as a Leader, and Liking Your Life Paperback – May 1, 2012

by Patty Azzarello (Author), Keith Ferrazzi (Foreword)

4.7 529 ratings

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A straight-shooting Silicon Valley executive reveals insider career strategies to becoming a great leader, developing your network, succeeding without wasting time, and managing trade-offs between your work and life so your life works.

Patty Azzarello became the youngest general manager at Hewlett-Packard at age thirty-three, ran a $1 billion software business at thirty-five, and became a CEO at thirty-eight-all without turning into a self-centered, miserable jerk. In Rise, Azzarello shares the insider secrets to advancing your career (while having a life) in three practical steps:

Do Better: Set ruthless priorities, and work and lead more strategically to deal with frustrating obstacles.
Look Better: Build your credibility with the people who can help (or blacklist) you.
Connect Better: Develop your network without being political. Get on "the List" of people who get the best opportunities.

Whether you are just starting up the corporate ladder, stuck midcareer, transitioning, or eyeing the corner office, Rise shows you the difference between getting ahead and just working hard.

Print length

288 pages
Language

English
Publisher

Ten Speed Press
Publication date

May 1, 2012
Dimensions

6.09 x 0.71 x 9.09 inches
ISBN-10

1607742608
ISBN-13

978-1607742609
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Editorial Reviews

Review

"Leave it to Patty Azzarello to turn the secrets of genuine and effective leadership into a practical action plan. Who needs a mentor when you can read this book?"
-Debra Chrapaty, CIO, Zynga

"I often get midlevel managers asking me how they can crack into the next level, and I have had many managers who don't ask and get stuck. Rise is the definitive guidebook to create a breakout moment in almost any career."
-Rob Meinhardt, GM, Dell

"Did you ever wish someone would just write down what you have to do to get promoted? Rise lays it out for you. It's easy to read, easy to implement, and tested in the real world. Read this book, or else work for someone who did."
-Jim Davis, CEO, Verified Person, Inc.

About the Author

PATTY AZZARELLO is a successful Silicon Valley executive who now runs her own management consulting company, leading business transformations and positively impacting the careers of thousands of people across the world. She lives in Carmel Valley, California. Visit azzarellogroup.com.

Excerpt. © Reprinted by permission. All rights reserved.

WHY I WROTE THIS BOOK
     I wrote the book that I wished I had been able to read as I was building my own career. I want to help people get further, faster, and be more satisfied with their work. There were four real motivators for the book.

1. TELL ALL THE SECRETS
     I was very fortunate to get a lot of help from smart people who cared about me along the way. Because of that, I was told a lot of important things that no one else was. Without executive-level, personal mentors, most people don't ever get to learn about what really matters and what really works. They don't learn how to avoid the common pitfalls or get the insights they need to survive the confusing and rough times.

     So I want to give away all the secrets-all the executive, insider information that is typically shared with only a select few people who get taken under a mentor's wing.

2. I HATE WASTED TIME
     I hate wasting anything, particularly time, energy, and potential. So I don't like to see people wasting time, investing their heart and energy, but not getting anywhere-and, in fact, burning career capital.

You see, I am a maximizer through and through. What I mean by that is that I am driven to find the most direct and effective path to accomplish things and then do them the best they can be done, whether that is being a CEO or making a tuna sandwich.

     As such, I invest enormous amounts of time, thought, and energy to figure out how to do something an easier, faster, or better way. I refuse to let my time get burned up on things that don't make a big difference or have a significant payoff. So I've spent a lot of the last twenty-five years figuring out how to tune my actions and invest my efforts to maximize the payoff for the businesses and for my career.

     I know what works. I got there. I know how you can get the career you want. Through all my learning, mistakes, failures, embarrassments, wins, and advances (and maximizing) along the way, I've broken the code. I have defined and developed a concrete, practical, and repeatable approach for building the success you want. I've learned how to benefit both my business and my career and not get killed in the process. And I want to share how you can do it, too.

3. IT'S OK TO TAKE CARE OF YOURSELF

     I want to help people recognize that taking care of your career is not selfish. When you start managing your career on purpose, you end up doing a better job because in order to advance your career, you must add more value to the business. In fact, adding more value is the only reliable way to advance. So taking control of your career is not just good for you; your team and your company also benefit because you become more capable and more valuable. Conversely, if you never focus on taking care of yourself, you will get buried with work, burned out, and used up and you'll miss the chance to grow.

4. YOU CAN GET THERE

     It has been a huge lesson for me that breakout success can come from doing relatively simple things. The key is in the doing. And the things that have the biggest impact are all very doable; the problem is that they are easy to miss if you don't learn them and if you don't make it a point to do them on purpose.

WHERE I CAME FROM
      Growing up, I was a fat kid and a nerd. I was an artist, a singer, and an actor, and I was drawn to math and science.

     When I started at university, I was registered as a fine arts major, but when I showed up at orientation I heard my mother's voice in my head saying (for as far back as I could remember), "You will go to college. You will get a good education and a good job and you will support yourself. Never rely on anyone else to support you. That's your job."

So, fearing I would struggle to earn a good living as an artist, I crossed out "Fine arts," penciled in "Electronic engineering," and went to stand in the electronic engineering line.

     After college, I began my career at Bell Labs in Holmdel, New Jersey, as an engineer in the robotics research lab. I hated it. I was miserable and thought I had screwed up my life (more on this and what I did about it later).

     I went on to work in individual roles as a technical sales consultant, a sales rep, a product manager, and a product marketing manager. I did plenty of trade show booth duty. I know what it's like to start in a thankless, entry-level job.

In my late twenties I got my first big multilevel management job running a software development organization of about 150 people. I eventually held executive roles in marketing and sales organizations as well as general management.

     My career really took off when I became Hewlett Packard's youngest general manager at the age of thirty-three. I was running a $1 billion software business for HP at thirty-five and was CEO of a private software company at thirty-eight.

     I am very lucky to still have the guidance of many mentors and brilliant people who care about me. I could not have achieved any level of success without the support of my parents, sister, and husband. I still enjoy art and I'm an avid cyclist and scuba diver. I donate to charities and I like expensive shoes. I am no longer fat but I am still kind of a nerd.

Product details

Publisher ‏ : ‎ Ten Speed Press; Original edition (May 1, 2012)
Language ‏ : ‎ English
Paperback ‏ : ‎ 288 pages
ISBN-10 ‏ : ‎ 1607742608
ISBN-13 ‏ : ‎ 978-1607742609
Item Weight ‏ : ‎ 1.05 pounds
Dimensions ‏ : ‎ 6.09 x 0.71 x 9.09 inches

Best Sellers Rank: #31,219 in Books (See Top 100 in Books)
- #73 in Job Hunting & Career Guides
- #401 in Business Management (Books)
- #498 in Personal Finance (Books)

Customer Reviews:
4.7 529 ratings

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Patty Azzarello

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Executive, Author, Speaker, CEO-Advisor (not painful).

What is that business initiative that is so important you must not fail? Was it the same one last year? Are you stuck?

Patty works with Companies to improve their business execution and develop their leaders.

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4.7 out of 5

529 global ratings

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Levon Gagik Yeghiazaryan

Amazing book with a lot of useful information. Definitely worth buying!

Reviewed in the United States on March 18, 2024

Verified Purchase

This is a great book. A bit out of my league but anyway a lot of useful information. I believe this book deserves much higher rating and tons of more reviews. Definitely do not hesitate to purchase it. highly recommend!!

Helpful

Peter W. Smith

Rise: 3 Practical Steps for Advancing Your Career, Standing Out as a Leader, and Liking Your Life by Patty Azzarello

Reviewed in the United States on March 11, 2013

Verified Purchase

Rise: 3 Practical Steps for Advancing Your Career, Standing Out as a Leader, and Liking Your Life

The Original` Marissa Mayer: How Patty Azzarello Became a Tech CEO at 38
A straight-shooting Silicon Valley executive reveals insider career strategies to becoming a great leader, developing your network, succeeding without wasting time, and managing trade-offs between your work and life so your life works.

The Original Marissa Mayer: How Patty Azzarello Became a Tech CEO at 38
Patty Azzarello became the youngest general manager at HP at the age of 33. She ran a $1B software business at the age of 35 and became a CEO for the first time at the age of 38 (without turning into a self-centered, miserable jerk). I was fortunate enough to work for Patty and received a life's worth of wisdom. She is the author of the best selling book RISE: 3 Practical Steps to Advancing Your Career, Standing Out as a Leader (and Liking Your Life)

Patty's book if one of the finest business and career works I have ever read. It is especially relevant to women in the workforce today. Patty's raise through the ranks of a mostly male dominated industry (Software Engineering) is astounding rising through the through the ranks completely of her own accord is remarkable. Relaying upon her own indigence, savvy and finesse Patty became one of the most respected and measurably successful mangers in the industry

Patty's book covers a wide range of management topics from her raise in the management ranks from a lone field engineer to CEO.

The book also documents critical management functions that are seldom carried out or measured in today's market place, accountability, effectiveness, and staff motivation. One of the most intriguing sections of the book deals with the highly importantly yet seldom taught or encouraged SELF-growth. Patty focuses on how to grow your own career and build your own "brand" within your organization. Patty teaches us to push ones self to the next level of achievement ("Do it scarred"). Some of the best advice I have every received. (No one said it was going to be easy)

Patty's natural narrative style makes this an enjoyable read. Her humble style of writing reminds me of the folksy advice of Warren Buffett which makes for an entertaining book.

A colleague of mine at a billion dollar Software Company engaged Patty to deliver a 4-day seminar. After the engagement I was never so flooded with emails. The Global business partner and VP of HR as well as CFO and CEO extolled her virtues.

`"We have never invested in our employees and received an immediate return on our investment. Almost instantly, moral, collaboration, accountability and people stretching themselves to the limit have already begun""

I would highly recommend this book to anyone who has management aspirations or who just wants to grow professionally!

Regards,
Pete Smith
Director of Business Management
Teachlogic.com
Pete.smith@techlogix.com

4 people found this helpful

Helpful

Jonathan G

A Great Book for Career Improvement

Reviewed in the United States on May 4, 2013

Verified Purchase

I've spent my entire career as a technical person, doing a great job wherever I've worked (workhorse - see the book for details). I earned my MSIS in an attempt to improve my career. But my career still stalled.

Patty Azzarello, in Rise, points out opportunities for improvement. She's written an easy-to-read book that opened my eyes on what I've been doing wrong. DO, LOOK, and CONNECT struck a chord and her chapters on Working the Right Way inspired me. Based on her writing, I've already started taking control of my work priorities. I'm going to improve my appearance and start being proactive, too.

In short, Patty points out that Managers and Executives think and act differently. You must have the right connections to find those jobs, and a different mindset and skill set to achieve great things once you land the job.

I highly recommend reading this book to fellow technically-trained and technically-minded people. It'll improve your current job and help you see your WORKHORSE traits. It'll also set you up for success when you decide to take that step into Management and Leadership.

9 people found this helpful

Helpful

ChrissyD

Incredibly relevant, very insightful, and oddly entertaining

Reviewed in the United States on February 1, 2013

Verified Purchase

I love this book and I'm not a big business book reader. In fact, where I work (big corporation) there is always a business book du jour and I find it maddening when management takes 5% of the intended message and applies it for 2 weeks and then back to business as usual. So I've actually avoided many recent business books.

I happened upon this book on my Kindle as a recommended book while looking at another book. I downloaded the sample because I found the topic compelling. It's actually been a page turner for me. Truly. Is this the Twilight for business geeks with a life? It might be. Apologies for that reference.

This type of management in my organization does not exist - which explains alot. I'm very anxious to apply the skills I've read here to my career and see what happens. I'm a workhorse now (see book for definition!) so we'll see what I can do about wiggling out of that. After reading this I can see how each person in my leadership organization fits and what they're doing wrong (and why I'm frustrated to report to them).

Patty's references to the people who make you crazy and how to deal with them, ignore them, or learn from them make me far more equipped and actually hopeful. I now have a better understanding of what someone else did and how it worked for them.

Also a fault in my organization is mistaking movement with progress. Patty refers to that as output not being the equivalent of an outcome. Her examples are excellent. I feel hopeful now that even though in my organization you're expected to work 60+ hours a week as you move up even to low level management, it's not necessarily how I have to work if I focus on outcomes rather than output. This is a huge revelation for me knowing that it's ok to not just comply with how so many others choose to hand over their life for a company car. I never want to sign up for that, I kind of like hanging out with my family.

The range of topics and their real world application is very impressive. I've already bought a copy for my little sister and recommended it to a few colleagues. I even made the tuna recipe in the back. Is there a single part of this book that I won't recommend? No, even the tuna was great.

As for me, I'll update this review in about 5 years to let you know how it worked out.

11 people found this helpful

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JKO

Clear Succint Actionable

Reviewed in the United Kingdom on January 8, 2023

Verified Purchase

Really applicable points. I really like the way Patty hammers some points home. Almost like you are listening to a mentor in real life. No waffle and essential reading i would say!

HKB

A practical guide to Rise!

Reviewed in India on May 1, 2021

Verified Purchase

The most practical book I have come across on growth and development in the corporate world. The tips are very easy to implement. Must have if you are serious about your growth and development.

Dina

Thoughtful, usable and HONEST advice.

Reviewed in Germany on August 15, 2018

Verified Purchase

Rise gave me the courage to finally ask for, and receive, a promotion, and is helping me deal with everything that this new role entails.

Cliente Amazon

Libro eccezionale, valido, ottimamente scritto

Reviewed in Italy on January 7, 2017

Verified Purchase

Ho trovato consigli utilissimi non solo per il mio lavoro, ma anche per la vita. La scrittrice ha la capacità di rendere chiari e semplici anche concetti più complessi. Io, che ho solo un livello intermedio di inglese, non ho avuto problemi a capirli. Lo consiglio a tutti quelli che si affannano tanto per migliorare nel lavoro, raggiungere obiettivi e non comprendono che stanno solo sbagliando strategia.

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Calvin G

Best execurive book I've read

Reviewed in Australia on November 24, 2016

Verified Purchase

I've read a lot of executive books and this is probably the best. It exposes you to how to actually rise with concrete guidance rather than general philosophies. I wish I had it when I was starting out and ambitious...there's so many things I did wrong. I'll need to reset my thinking and begin on the tips in this book.

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