When it comes to customer-focused innovation, we need to do something before we think about whether an innovation will solve a customer need. We need to understand what customers’ actual needs are. For more on this, check out Lis Hubert’s great article on Balancing Innovation and Customer Needs: https://lnkd.in/gzYYDFrT #CustomerFirst #DesignThinking #HumanCenteredDesign #CustomerExperience #InnovateWithPurpose #Innovation
CX by Design
Business Consulting and Services
Empowering curious companies to create meaningful customer connections.
About us
CX by Design is a Human-Centered Design (HCD) company that empowers you to create people-centric products, services, and organizational systems for your external and internal customers. We solve complex, multi-layered challenges using a data-driven, people-first framework that ignites real, long-term business results. Our mission is to help you, a curious and courageous business, cultivate an exceptional customer experience at all levels of the organization. After all, a meaningful connection strengthens the fabric of life. At CX by Design, we’re passionate human-centered design experts with a wicked coffee habit. We offer multiple options to get your business thinking and solving problems differently. How can we help you?
- Website
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https://www.cxby.design
External link for CX by Design
- Industry
- Business Consulting and Services
- Company size
- 2-10 employees
- Headquarters
- Anywhere
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Customer Experience, Research, Design, Strategy, Customer Journeys, Expert Reviews, Design Thinking Training, Management Consulting, Human-Centered Strategy, Organizational Transformation, Innovation, UX Design, Product Development, Service Design, and CX Design
Locations
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Primary
Get directions
Anywhere, US
Employees at CX by Design
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Lis Hubert
Founding Partner, CX by Design. We provide teams with real tools and skills to progress their Customer Experience roadmap.
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Diana Sonis, CFA
Co-Founder @ CX by Design + Adj. Professor, UX Capstone, Human Centered Design Program @ Pace University
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Stephanie Bailey
User-focused copywriter and editor
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Shannon Li
Aspiring Product Manager | Product Development & Design | Former Account Executive at BBDO | User-Centered Design | Human-Centered Research | MS in…
Updates
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In the race to stay relevant, it can be hard to balance innovation with actual customer needs. After all, nobody wants to be doing business on an abacus in a smartphone world! So, how can we balance the drive to stay technologically current with remaining human-centric? In our experience, it helps to define what need this innovation will meet. Are we promoting change for change’s sake, or is there an actual customer issue this will solve? In our next post, we’ll talk about other ways to balance innovation and customer needs. For now, let’s hear from you! What do you do to ensure that your company balances innovation with being human-centered? Tell us in the comments. #CustomerFirst #DesignThinking #HumanCenteredDesign #CustomerExperience #InnovateWithPurpose #Innovation
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Enhancing the customer experience is great for you as well as your customers. Have a great weekend, everybody! Image credit: Pixabay #CustomerExperience #CXMatters #ValueOfCX #ExperienceEconomy
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How can we move CX from a nice-to-have into a must-have? Lis Hubert shares her insights in the article ‘Good CX Is Money in the Bank’. Check it out here: https://lnkd.in/gVSt3cND #CustomerExperience #CXMatters #ValueOfCX #ExperienceEconomy
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Getting buy-in for CX remains a problem, especially in the current uncertain and cash-strapped business world. How do you encourage decision-makers to take CX seriously? Tell us – and share your ideas in the comments! #CustomerExperience #CXMatters #ValueOfCX #ExperienceEconomy
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This is what a customer journey map can help you avoid: Image credit: Pixabay #CustomerExperience #HumanCenteredDesign #ImpactVsIntention #CustomerJourney #CustomerJourneyMap
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So, how can we close the gap between our good intentions and the impact of what we’re offering to our customers? We’ve found customer journey mapping to be a tremendous tool in understanding the what, where, and why of customer needs. Check out our two-part series on customer journey mapping to learn: 1. Why customer journey maps matter: https://lnkd.in/eAssTeSW 2. How to create your own customer journey maps: https://lnkd.in/eaSqbfWn #CustomerExperience #HumanCenteredDesign #ImpactVsIntention #CustomerJourney #CustomerJourneyMap
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Here’s another thing that often gets confused when companies start exploring the customer experience: intention vs. impact. Most people understand that intention is “what we mean” and impact is “what actually happens”. This isn’t a difficult concept, but we humans unconsciously make it tricky. How? By confusing our good (but short-sighted) intentions with those of our customers! Let’s be real. Nobody sets out to design a frustrating shopping experience or a painful customer support process. It happens because we lose sight of the customers’ viewpoint, needs, goals, constraints, etc. We make the ‘human’ in human-centric about us. Really, it needs to be about our customers! #CustomerExperience #HumanCenteredDesign #ImpactVsIntention #CustomerJourney
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Hey UX grads! Looking for a UX internship? CX by Design is now hiring UX Design Interns! If you are: • An upcoming or recent college or bootcamp grad, or • A graduate student studying UX, HCI, HCD, or a related field And you want: • Real-world experience • Professional mentorship • Networking opportunities • Resume-ready projects to include in your portfolio This non-paid internship might be a great fit. Check out the details and apply here: https://lnkd.in/e9d7qnBE
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The secret to human-centered AI is … Image credit: Pixabay #HumanCenteredAI #HumanCenteredDesign #HCD #AI #ArtificialIntelligence
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