Stripe unveils Payment Links to sell online without a website

By Pavithra R

Stripe, a provider of economic infrastructure for the internet, has announced the launch of Payment Links: for businesses to create a full payment page in the simplest way, and share the link with their customers without writing a single line of code.

Payment Links simplifies the process of building a payment page by allowing businesses to generate a custom checkout page directly from their Stripe Dashboard, without needing a website, app, or any coding skills. The link enables users to customize the page using their own branding and have multiple payment options to choose from, including recurring payments, wallets, coupons, subscriptions, and even free trials. Stripe handles the backend page generation and hosting as soon as users request a link. This enables Payment Links users to accept their first payment in a matter of minutes.

“In less than 5 minutes, we created a link that let us accept payments for our courses directly from our emails. We get all the power of Stripe without having to write a single line of code,” said Ben Tossell, founder and CEO of Makerpad.

Payment Links support a variety of business types and use cases:

• Creator economy: can easily begin accepting payments from their audience on social media by including a link in a tweet, newsletter, or any other forum
• Small businesses: can embed payments in a text message or email exchange
• Entrepreneurs: can share payment links in a text, WhatsApp or Slack message
• Social commerce: retailers selling on social media platforms like Instagram, Twitter, or even YouTube can reach customers engaging with their content

“No one likes waiting, especially an ambitious entrepreneur. With Payment Links, you can start selling anywhere within minutes – on social media, in a newsletter, via text message – without any code or payments expertise required. You don’t even need to have a website. After all, the only thing developers like more than writing code is not having to write any code!,” said  Sam Gerstenzang, Product Lead at Stripe.

Businesses using Payment Links benefit from Stripe’s entire revenue platform, which helps users boost authorization rates, simplify their billing operations, fight fraud, and much more. The link supports payments in 185+ countries, so businesses can build a global audience, regardless of their own location

Founded in 2010, Stripe is a technology company that builds economic infrastructure for the internet. Its customer base includes Wayfair, Peloton, Zoom, Instacart, Shopify, Instacart, Twilio, Westfield, Just Eat, to name a few. Recently, the firm acquired TaxJar to build the world’s tax compliance infrastructure. The firm has plans to add more payment methods to help businesses reach even more customers, with plans to make Payment Links available to platform businesses via an API.