Keywords Design Relations

Last week we had the pleasure of accompanying a select group of journalists to Paris to discover Floria, the new collection of custom-made tables born from the collaboration between Giorgetti and architect Pierre-Yves Rochon (PYR). The experience began with a breakfast at the Four Seasons Hotel George V restaurant L'Orangerie Paris, where guests were able to admire Giorgetti's custom-made furniture in an exclusive setting. The tour then continued with a visit to the Pierre-Yves Rochon's studio, where his designs take shape, to get to the heart of his design vision. The tour ended in the Giorgetti store, with an installation curated by the architect and the official presentation of the collection. An immersive journey between design, architecture and craftsmanship, which highlighted the value of the collaboration between two excellences in the sector.

Between art and design, rhythm and matter: Draga & Aurel are back in the spotlight at NOMAD CIRCLE St. Moritz 2025, in the striking setting of the historic Klinik Gut. Our press office tells the story of this extraordinary installation curated by Todd Merrill Studio, where the new paintings by Fritz Aurel k. Basedow dialogue with the monumental Console Marée Ocean Blue, between pictorial gestures, transparencies and material research.

As the official press office, Keywords is pleased to announce the presence of Draga & Aurel at Design Miami for the launch of their new collection for Todd Merrill Studio. Exclusive new pieces, including a dining table, lamps and a cabinet, expand the Flare line, elevating the craftsmanship of lucite to unprecedented levels. These unique creations sit at the intersection of art and design, inviting you to discover the magic of light and color through the excellence of contemporary design. 📍 Until December 8, 2024 | Booth G14

Keywords supports VENINI and ILLULIAN S.r.l. in launching new product innovations at Downtown Design in Dubai! During the Dubai Design Week, a key event for the global design community, Venini unveils its iconic Velario di Palazzo Grassi under the concept “The Heart Beats”— a glass masterpiece embodying Italian craftsmanship and design innovation. Illulian pays tribute to Eastern culture with KI, a limited-edition rug designed by renowned designer Karim Rashid. Two unique interpretations of Italian creativity showcased in a context that celebrates design as a universal language.

One of the events organized by Keywords has recently concluded, an exclusive gathering that brought together Natuzzi Italia with a select group of architects and interior designers. Together, we explored the allure of natural materials and the endless possibilities of shapes and colors, skillfully combined to achieve perfect harmony.

Keywords collaborated with Contardi Lighting to create the new Catalogue - a complete, intuitive resource tailored to support architects and interior designers in their work. Reflecting the brand's growth journey and solidified positioning in the high-end lighting sector, this volume brings together the most iconic collections that define its legacy. The collections are presented in evocative settings, highlighting details, technological innovations, and products ideal for custom projects, all showcased in a layout that simplifies consultation. Discover more on contardi-italia.it

Keywords Design, in its role as Pininfarina SpA press office, has contributed to the successful launch of the project for the urban, architectural, and functional redevelopment of the former Manifattura Tabacchi in Turin. During a press conference led by Agenzia del Demanio, in the presence of the local and national institutions, the winning project was unveiled by the representatives of the interdisciplinary team composed by Pininfarina SpA, Eutropia Architettura and Weber Architects.

Keywords brings together creativity and market trends in a meeting between the Centro Natuzzi Stile team and the designers to reveal the behind-the-scenes of the company's creative department and the insights that guide its latest developments.

On the occasion of the Marmo Arredo Spa Stone Gallery opening by Scapin Group, Keywords unveiled the new hub dedicated to industry professionals in an exclusive preview for top Italian design magazines and leading local newspapers. Within a space spanning over 6,000 square meters, designed to inspire and support architects and designers, the gallery showcases a wide selection of mineral surfaces, including the sustainable Ecotone™ slabs by Quartzforms SpA. This exclusive environment is crafted to offer strategic and personalized consulting services, guiding clients through every phase—from material selection to project realization.

Giorgetti Spiga The Place , in Milan, hosts the first stop of ‘Crafting Italian Excellence’, a travelling exhibition celebrating the excellence of Italian craftsmanship. The furniture brand's exclusive collections meet the high jewelry of Fratelli Piccini Gioiellieri S.p.A., creating a unique dialogue between design and artisanal mastery. Via della Spiga 31, Milan   Until October 10   10:00 AM – 7:00 PM