Nudgd’s Post

We're up to another recycling challenge ♻️ 🌍 This time it's the lively markets of Portugal 🇵🇹 Through an innovation program by Sociedade Ponto Verde, we're collaborating with Gesamb - Gestão Ambiental e de Resíduos, EIM, a waste management company in Évora, to develop a nudging solution aimed at enhancing recycling practices during street market activities, a vital part of the local culture. 🔍 Our Behavioral Analyst, Inês Ramalhete, and our CEO, Katharina Paoli Brunat, joined the Gesamb team for an insightful site visit. Together, we explored various markets in the district of Évora, tackling the behavioral recycling challenges head-on. 📍 Visits included: - The local pop-up market in Estremoz - A bustling city center market in Estremoz - A vibrant market in Vendas Novas Over the next few weeks, we'll determine the best market for our intervention and craft a solution tailored to make a sustainable impact 🌍 Stay tuned as we push forward with our mission to transform recycling at street markets into a sustainable standard in Évora 🇵🇹 #nudging #behavioralscience #behavioralchallenge #nudgd #sustainability #recycling #portugal

Are you speaking 🇸🇪 and want to enhance your skills in nudging? Then we have something for you 👇 We're now offering 2 opportunities through Nudgd Academy to deepen your understanding of nudging 1️⃣ Nudging in the Public Sector - Starting May 13 Ever wondered how behavioral science can transform public administration? We've got you covered! Join our acclaimed course offered via Offentliga Utbildningar and learn: ↳ Techniques to enhance communication 🗣️ ↳ Strategies to optimize decision-making processes in governmental and municipal settings 🏛️ 👉 Check it out here: https://lnkd.in/eM5DmEus 2️⃣ Online Nudging Course - Available Now Ready to implement nudging strategies in your workplace? Explore our interactive online course, "10 Steps for Effective Behavioral Change," and gain: ↳ Hands-on tools and techniques grounded in the latest behavioral science 🔧 👉 Interested? Contact Jessica.Viktorsson@nudgd.se #nudgdacademy #nudging #behavioralscience #nudgd #nudgingcourses

EIT Urban Mobility has invested in more than 100 startups and has picked us as one of the top 4 startups "worth paying attention to"! This is a huge honor and we couldn't be more proud! 🤩🎉 Let's keep making sustainable choices easy 🌍 #startup #nudgd #nudging #Behavioralscience #sustainability #Sustaintech

We recently gathered and shared some tips on strategies for promoting environmental awareness.🌱♻️ To get more information, tips and insights join our newsletter here: https://lnkd.in/e2UZNApg We are now curious ⬇️ #Sustainablechoices #Nudgd #Nudging #Sustainability #BehavioralEconomics #Innovation #Nudgdtheory #Sustainablefuture

What strategies can be effective for promoting environmental consciousness?🌱♻️ You can encourage your employees, inhabitants, users etc to be more eco-friendly and help the environment by: ↳ Implementing nudging techniques into their daily operations and decision-making processes  Nudgd have gathered 3 tips to encourage environmental consciousness below.⬇️ Want more insights?  Subscribe to our newsletter via this link: https://lnkd.in/e2UZNApg #Sustainablechoices #Nudgd #Nudging #Sustainability #BehavioralEconomics #Innovation #Nudgdtheory #Sustainablefuture

We're so excited to have been named as one of the finalists for Deloitte Innovation Accelerator: Ventures for Impact 2024! 🤩

We are moved by the reflections shared by our CBO on the passing of Daniel Kahneman, a pioneer whose work has profoundly shaped the field of behavioral economics and, by extension, the foundation of Nudgd. His legacy, through concepts like System 1 and System 2, biases, and the exploration of noise, continues to inspire and challenge us. Kahneman's commitment to advancing human knowledge, even in the face of contradiction, is a beacon for all of us in the academic and business communities. As we continue to navigate the complexities of human behavior in our work, we carry forward the spirit of inquiry and humility that he exemplified. Kahneman’s influence is deeply embedded in our company’s ethos, and we are grateful for the indelible mark he has left on our mission and the broader world. 🌍 RIP Daniel Kahneman.

Ever wondered how a simple nudge can boost healthy eating? 🤔 Discover how we and Rimi Baltic Group made a significant impact on food choices in the Baltic region! 👇 Our goal was to promote increase in fruit and vegetable consumption for health and environmental benefits. 📈 The strategy? • We used a social norm nudge strategy in food purchasing. • It was implemented in Rimi’s stores and digital platform. • Customers were shown popular fruit and vegetable combinations. • Analyzed purchase data for effective pairing suggestions. 📊 The results?  A whopping 44% increase in blueberry sales when paired with Greek yogurt in stores! And 30% rise in online purchases of the same combination. Healthy eating can be just a nudge away! 💚🥦🛒 A big thanks to Rimi Baltic Group and Raimonds Sausais   Read more about the project on our website 👉 https://lnkd.in/eMvQTdkD #nudge #nudging #Behavioralscience #behavioraleconomics #Sustainability #Health

Do you like spending money on parkings? or would you opt for other modes of transport?🤔 To understand how payment systems influence behavior, it’s important to recognize that we are influenced by our reactions to potential losses or feeling that we're not getting our money's worth. These perceptions then guide our decision making. Let’s take parking fees as an example: The way parking fees are set up can greatly affect our choice of transportation. Despite knowing the environmental costs of driving, many still choose convenience over sustainability. So how can we change this? To encourage and nudge toward more sustainable travel habits, one way is to enhance the transparency and psychological impact of parking costs by: ↳ making parking prices more noticeable and impactful. ↳ paying per use or getting refunds for unused days. In Singapore, authorities modified parking fees. Here are the results: ✅Monthly parking fees decreased by 24% due to ”daily pain of paying” and reduced ”sunk cost bias”, leading to fewer people using their cars. These trials demonstrate how payment systems can drive greener choices.🌱 #Sustainability #BehavioralEconomics #Innovation #Nudgd #Nudging #Nudgdtheory #Sustainablefuture #Sustainabletransport

We are excited to introduce and welcome Victor Bärring, one of Nudgd’s latest talents, stepping into the role as Project Coordinator.🌟 Discover how Victor’s strong reaction against the consumer society made his interest for sustainability grow, how his passion for mobility in urban environments will help to spark innovative ideas to assist Nudgd reach more actors with sustainable mobility, and why he sees nudging and behavioral science important. Get to know more about Victor’s vision, favorite nudge and plenty more by visiting the link in the comments!🔗 #Nudgdteam #Nudging #Behavioralscience #startupgrowth