Sports

A-Rod, Marc Lore Raise Funds for Ticketing, Fan-Experience Startup

Jump will use the funds to hire engineers and other staff.

Marc Lore, left, and Alex Rodriguez

Photographer: Joseph Guzy/NBAE/Getty Images

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Baseball legend Alex Rodriguez and his business partner Marc Lore have raised a $20 million funding round for a new ticketing and fan-experience business that they hope will outperform the industry’s troubled incumbents.

The funding round for Jump, which has been in stealth until now, was led by Forerunner Ventures and joined by Courtside Ventures, Will Ventures and Mastry Ventures. Additional investors include MetaLab and Drive by DraftKings, with early funding coming directly from the founders, including Rodriguez and Lore. Total funding is now at $30 million.