Ideas change everything

How targeted ads might just save your life

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Sandersan Onie |

TEDxSydney

• August 2022

Could the tech industry's complex algorithms support people during their darkest times, rather than just deliver targeted ads? Drawing from his own experience with depression, global mental health researcher Sandersan Onie shows how internet search behaviors can provide valuable insights into suicide risk and potentially help save lives by reaching people in a deeply personal way, at a crucial moment.

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Want to use TED Talks in your organization?

Could the tech industry's complex algorithms support people during their darkest times, rather than just deliver targeted ads? Drawing from his own experience with depression, global mental health researcher Sandersan Onie shows how internet search behaviors can provide valuable insights into suicide risk and potentially help save lives by reaching people in a deeply personal way, at a crucial moment.

Want to use TED Talks in your organization?

This talk was presented to a local audience at TEDxSydney, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

Get involved in the movement for a mentally healthier world by donating, partnering with or participating in research with Black Dog Institute.

About the speaker

Global mental health researcher

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Sandersan (Sandy) Onie is a researcher at the Black Dog Institute in Australia and founder of Emotional Health for All in Indonesia, one of the first research-based mental health and suicide prevention foundations in the country.

About TEDx

TEDx was created in the spirit of TED's mission, "ideas worth spreading." It supports independent organizers who want to create a TED-like event in their own community.

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This talk was presented to a local audience at TEDxSydney, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

Get involved in the movement for a mentally healthier world by donating, partnering with or participating in research with Black Dog Institute.