Think Big. We Do.

We are the vital link in the Snowsports industry, connecting businesses with the resorts, partners, and opportunities they need to thrive.

Facilitating Partnerships & Sponsorships

Brand & Sport
Engagement

Coaching & Training

Sustainability

Our Founder

As founder of The Snowball Effect Group, Boliba connects businesses with the resources, partners and opportunities they need to thrive. His consulting agency is a vital link in the snowsports industry dedicated to helping resorts and brands succeed through expanded partnerships.

The Snowball Effect Group leverages Boliba’s strong expertise in strategic alliances, retail marketing, sales, brand development, trend analysis, and global/regional collaboration to generate growth and value.

A snowsports industry veteran for nearly three decades, Boliba has created innovative consumer-centric experiences across the action, winter, and sports industries with Burton Snowboards, Snow Partners, Brighton Resort, Purgatory Resort and Park City Mountain Resort, among others. His innovative agency leans on his ability to connect companies with resorts and brands to forge strategic partnerships that optimize the experience, enhance competitive advantages, and achieve sustainable growth.

He’s also a passionate and successful coach of Snowboarding, Volleyball, Baseball & Softball. Boliba has over 22 years of head coaching experience and has won multiple state championships and awards for his leadership and mentoring skills. He believes that in business today, the workforce wants their work to have a deep mission and purpose. They want coaches who inspire them, communicate with them, and develop their strengths. Boliba’s mission is to foster an inclusive and collaborative coaching environment that enables growth for his team members, clients, business partners, and athletes.

About Us

It all begins with an idea. The Snowball Effect Group puts our unique lens on the opportunity and designs multi-dimensional programs that leverage the power of place and partnership to produce positive impact and prosperity for all. Take a look at some of the unique work done uniting brands and resorts..

PAST PROJECTS

GRIT ‘N SNOW

This 2023 NSAA Award Winning collaboration was started at Mountain Creek when they collaborated with The “Y” in Lakeland Hills, NJ, the Mental Health Association (MHA), and Peapack-Gladstone Bank to develop a unique twist on the Riglet program that incorporated Mental Health components. The inspiration and goal was to help youth build resiliency (GRIT = Growing Resilience In Time) and to introduce kids to snowboarding, first inside the Lakeland Hills “Y” gym, and then take them to Mountain Creek’s slopes so they could apply those learned skills on the snow. Going into it’s second year, all GRIT Instructors received training from the MHA as Youth Mental Health First Aiders.

RIGLET

Burton Riglet products and programs are a game-changer for kids snowboarding. The Burton Riglet Reel, Riglet Park, Hover Cover and the Riglet K-2nd physical education program, kids snowboarding has never been easier! This was Boliba’s mission when he got to Burton in 2000, to break down as many barriers as possible for kids and to carve a path for creativity and innovation to happen globally. By empowering parents and teachers to introduce kids to snowboarding as soon as they fit into the Toddlers’ Mini Grom 7C kids boot, the smallest of kids are able to be introduced to snowboarding anywhere at anytime.

THE STASH

In 2003, Jake Burton Carpenter asked Boliba to help bring innovation and creativity to the way resorts were building terrain parks. His vision was to inspire more riders to explore the entire mountain and for resorts to utilize more of the natural features and habitat at resorts. This innovative Stash program launched in 2006 at Northstar at Tahoe and helped resorts progress park building, run design & the utilization of more natural materials. Stash Parks are located at a few select resorts globally and blend components of freestyle riding with flowy all-mountain lines for a snowboarding experience like no other. Learn more at the Discover section of the Burton website. The Woods are the Goods!

Testimonials

“Boliba’s passion and drive to collaborate and innovate has been the secret to his success,” said Olivia Rowan, publisher/owner of Ski Area Management magazine. “It’s why he was awarded the SAMMY Leadership Award in 2004 by his peers. I had the pleasure of working with Boliba during the early years of launching Cutter’s Camp, an industry platform that drives professionalism and promotes best practices in freestyle terrain. He also served as a mentor and coach in our leadership development program, the Summit Series. I have no doubt Boliba will bring his expertise in connecting brands in creative ways to his new venture, the Snowball Effect Group.”
“Boliba has been an invaluable partner for over a decade, working closely with Richmond Elementary School in Vermont,” said Brian Godfrey, PE teacher at Richmond Elementary School, Vermont Elementary PE Teacher of the Year, and New England PE Teacher of the Year. “Through the Burton Riglet Snowboarding program, we brought snowboarding to countless youth in northern Vermont. Boliba’s assistance allowed us to provide Riglet kits to all the schools in our district and other nearby schools, as well as to facilitate outdoor snow experiences with equipment donations. His dedication also extended to organizing staff training and snowboarding opportunities at local resorts. Despite limited resources, Boliba made it possible for every student in our district from kindergarten through fourth grade to participate in snowboarding every winter. Snowboarding is now an integral part of our PE curriculum, benefiting over 1,000 students annually. Boliba is a remarkable person and an unparalleled advocate for youth sports.”
“For over 20 years, Boliba has been a solid contributor to the NSAA, serving on multiple committees, helping us share industry best practices, and inspiring resorts to be creative,” said Kelly Pawlak, president of the National Ski Areas Association (NSAA). “His passion and strong relationships will be assets in his new venture.”
“Boliba and I have collaborated on innovative projects like The Stash, The Burton Snowboard Academy, and The Burton Star Wars Experience,” said Chris Gunnarson, general manager of Woodward Global. “His global experience working with hundreds of resorts worldwide during his 21 years at Burton will serve him well in this new venture.”
“Sustainability, be it energy or waste, is a journey, and resorts can harness the collective journey to galvanize the resort community so everyone can benefit,” said Morin. “We’re excited to offer services to help clients turn sustainability into a competitive advantage that augments their customers’ experience.”
“Boliba, a true force to be reckoned with, embodies resilience, adaptability, and the visionary mindset necessary to thrive in our rapidly evolving modern business landscape,” said Yuma Nakagawa, APAC marketing director for Elevate Outdoor Collective. “Boliba’s unparalleled intuition enables him to forge amazing alliances that cultivate an atmosphere of triumph. He has the unique ability to extract the finest qualities from all stakeholders, ensuring their utmost potential is realized.”
“Boliba’s exceptional ability to understand and connect various resort stakeholders fosters strong relationships while prioritizing consumer needs and satisfaction, which leads to long-term business success,” said Paul Burger, territory business manager for key accounts and agents at Burton Snowboards Europe.
“If there is a person more passionate about the snowsports industry than Boliba, I have yet to meet them,” said John Rice, general manager of Sierra-at-Tahoe. “Partnerships are the foundation of a growing snowsport business. Boliba has built a broad network of relationships and understands the importance of aligning brands that benefit all stakeholders. His work to partner Sierra-at-Tahoe with such diverse groups as the Oakland A’s, Lucasfilm, Burton Snowboards, and other collaborations has yielded remarkable results. He’s a go-getter who can match top brands with active sports.”
“Boliba is one of the most creative and inspiring coaches I have worked with,” said Charlie Sullivan, USA U19 National Team coach and Springfield College men’s volleyball coach. “Watching him help bring varsity volleyball to Vermont and then build a new volleyball program from scratch at Champlain Valley Union High School—which went on to win the inaugural state championship in 2016 and then consecutive state championships in 2017, 2018, and 2019—was a joy. I am proud to have played a part in helping him achieve that. His leadership and ability to connect with individuals to help get the most out of them sets Boliba apart.”
“Boliba has spent more than two decades elevating the resort-going experience for tens of millions of alpine sport enthusiasts,” said Pat Bridges, publisher of Slush magazine. “Boliba has been instrumental in driving the resort business forward in creative and innovative ways. His pedigree, professionalism, and passion make this next chapter a logical step and potentially an existential necessity for those who seek to enjoy the snows for generations to come.”

Gallery

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