The Premier Connector
in Sports

Multisport Leadership & Development

Innovation for Sustainable Growth

Community-Driven Access & Participation

Empowering Talent, Partnerships & Connections

Empowering Communities,

Cultivating Momentum

We are the vital link in the sports industry, connecting businesses with communities, resorts, partners, and opportunities they need to thrive. Our innovative global ecosystem is the only sports industry connector that cultivates communities and empowers resorts.

Transforming Winter Sports Globally
Over 25 Countries, 1.5 Million Miles, 100+ Resorts

Expertise: Extensive leadership in winter sports, with a proven record of success in global business development and resort innovation.
Reach: Over 1.5 million air miles traveled while conducting business across 25+ countries.
Impact: Collaborated with hundreds of Resorts and Ski Areas, delivering growth, innovation, and operational excellence.
Global Perspective: Deep knowledge of diverse markets and cultural dynamics within the winter sports industry.

Athletes

Our founder collaborates with emerging athletes to bring authentic, inspiring perspectives to our work. Their passion and real-world experiences help shape The Snowball Effect’s innovative strategies, keeping us connected to the pulse of sports culture and community engagement.

Peter Hillmuth

Peter Hillmuth, class of 2025, is an accomplished skateboarder and aspiring artist from Champlain Valley Union High School in Hinesburg, Vermont.

Rylee Heinz

Rylee Heinz, class of 2026, is a standout Middle Blocker for Rocklin High School's Varsity Volleyball Team in Rocklin, California.

Learn more

Success Stories

GRIT ‘N SNOW

This 2023 NSAA Award Winning collaboration was started at Mountain Creek when they collaborated with The “Y” in Lakeland Hills, NJ, the Mental Health Association (MHA), and Peapack-Gladstone Bank to develop a unique twist on the Riglet program that incorporated Mental Health components. The inspiration and goal was to help youth build resiliency (GRIT = Growing Resilience In Time) and to introduce kids to snowboarding, first inside the Lakeland Hills “Y” gym, and then take them to Mountain Creek’s slopes so they could apply those learned skills on the snow. Going into it’s second year, all GRIT Instructors received training from the MHA as Youth Mental Health First Aiders.

RIGLET

Burton Riglet products and programs are a game-changer for kids snowboarding. The Burton Riglet Reel, Riglet Park, Hover Cover and the Riglet K-2nd physical education program, kids snowboarding has never been easier! This was Boliba’s mission when he got to Burton in 2000, to break down as many barriers as possible for kids and to carve a path for creativity and innovation to happen globally. By empowering parents and teachers to introduce kids to snowboarding as soon as they fit into the Toddlers’ Mini Grom 7C kids boot, the smallest of kids are able to be introduced to snowboarding anywhere at anytime.

THE STASH

In 2003, Jake Burton Carpenter asked Boliba to help bring innovation and creativity to the way resorts were building terrain parks. His vision was to inspire more riders to explore the entire mountain and for resorts to utilize more of the natural features and habitat at resorts. This innovative Stash program launched in 2006 at Northstar at Tahoe and helped resorts progress park building, run design & the utilization of more natural materials. Stash Parks are located at a few select resorts globally and blend components of freestyle riding with flowy all-mountain lines for a snowboarding experience like no other. Learn more at the Discover section of the Burton website. The Woods are the Goods!

Testimonials

“For over 20 years, Boliba has been a solid contributor to the NSAA, serving on multiple committees, helping us share industry best practices, and inspiring resorts to be creative,” said Kelly Pawlak, president of the National Ski Areas Association (NSAA). “His passion and strong relationships will be assets in his new venture.”
"Boliba's passion and drive to collaborate and innovate has been the secret to his success," said Olivia Rowan, Publisher/Owner of Ski Area Management Magazine. "It's why he was awarded the SAMMY Leadership Award in 2004 by his peers.
“Boliba and I have collaborated on innovative projects like The Stash, The Burton Snowboard Academy, and The Burton Star Wars Experience,” said Chris Gunnarson, general manager of Woodward Global. “His global experience working with hundreds of resorts worldwide during his 21 years at Burton will serve him well in this new venture.”